DISCIPLINE(S):
BRANDING
WEB DESIGN
PUBLICATION DESIGN
INESS
GHAINA.
INSTAGRAM: @zrw_graphicdesign
PORTFOLIO: https://zainabwillshire.myportfolio.com
EMAIL: Zainabwillshire@gmail.com
My design process always begins with research, sketching or writing down any thoughts that come to mind. Capturing these ideas early helps me to avoid overthinking and allows me to identify elements with potential to explore further. I predominantly work digitally, as I find it is the most efficient way to experiment and trial different design directions. As a visual learner, working digitally also helps me better visualise ideas and refine them as the project develops.
I approach design in a logical and thoughtful way, carefully considering the audience and purpose of each project. I prioritise function and clarity over purely aesthetic choices, ensuring the final outcome communicates effectively while remaining visually engaging.
Scooby Doo Interactive Publication, (09/24 - 12/24)
I specifically targeted a niche audience for lovers of Scooby Doo and wanted to bring to them nostalgia and joy through this publication. To make it, I used two A3 sheets of paper in a square format and divided both into eight triangles, from there once both sheets were folded into one triangle, I stitched and intertwined them.
I created a triangular format which was folded in such a way that created hidden, surprise elements that progressed the narrative. After many mock ups and testing, I finally found the right way of telling the mystery story and how each viewer would interact with it.
Renaissance style Jewellery Box, (09/25 - 12/25)
I designed the laser engravings on the box which were very intricate and detailed and then spoke to the wood and metal workshops to get my model created. The belly band was also designed in my style. After this I researched the market where this product would appear and designed some.
My main aim for this box was to present how I work as a designer, I wanted it to have attention to detail and show that structured but meaningful approach that I bring to my work. The concept for it was how do I make a mundane act feel like ritual for my audiences and market it as such.
MY PROCESSES.
Coventry Biennial Wayfinding, (03/25 - 10/25)
This was an element that both Iness and I created when thinking about the clients theme. Additionally I designed the map and stamp collection pages that were featured in the publication which I helped to paginate. As a team member, I took responsibility in emailing the clients, setting up meeting and requesting images and copywriting.
This brief extended to a live working experience that my teammate and I worked on. It entailed creating wayfinding and a publication for the biennial. After many presentations, emails and conversing with the clients, we created a stamp concept to work with their theme of Obsessions and Possession, in order to act as a wayfinding tool. Specifically, I worked on the posters that were outside each venue, bringing in an arrow asset that was created with the texture
of a highlighter.
TOP 3 PROJECTS.
Hi, I’m Zainab Rose Willshire, a designer with a strong interest in advertising and marketing. I approach design in a logical and thoughtful way, paying close attention to detail and the needs of the audience.
I enjoy exploring the emotional side of design and how visual communication can create meaningful connections with people.
DISCIPLINE(S):
ADVERTISING & MARKETING
WAYFINDING
PUBLICATION DESIGN
I love finding the emotional impact
I can bring to each design.
