DISCIPLINE(S):
BRANDING
WEB DESIGN
PUBLICATION DESIGN
INESS
GHAINA.
INSTAGRAM: @inessgraphics.png
BEHANCE: Iness Ghaina*
EMAIL: inessgraphics@gmail.com
For the most part, I always start the design process with thorough research and quick sketches in my sketchbook, with a flurry of notes and scribbles around them, dumping my thoughts and visions for the future design. Illustrator is always a go-to, which determines whether my design ideas would work both functionally and visually.
Working on personal projects, I've found I'm drawn to visual inspiration, capturing examples of texture, form, colours, typography etc. With Mythos specifically, I explored processes beyond sketching and experimenting on Illustrator; I tried more hands-on design techniques such as screen-printing and laser cutting. To allow myself to go above what I'm used to, I've allowed growth and development to decide the quality of
my outcomes.
Mythos Branding & Product design, 09/25 - 12/25
My final product had a fictional brand behind it, with thoughts on additional card packs, ideal audiences and a product story to go behind it. The brand behind my product focused on immersion, by transforming the audience into archaeologists and presenting the product itself as an ancient relic rooted in history.
Mythos – a limited-edition card pack for a game, based on different cultural branches of mythology. For this project, I focused on my design principles of research and storytelling. This project allowed me to experiment to my fullest, exploring materials such as wood for my box and techniques such as screen-printing for my cards.
Coventry Biennial Publication, 03/25 - 10/25
One of my main focuses was the festival guide, used to inform visitors as well as direct them using the map and stamp collection page created by Zainab. At the end of the project, we were invited to the opening night to see our designs in action and obtain physical copies of the festival guide for our portfolios.
My first client project entailed working alongside my teammate to produce a publication alongside other wayfinding assets for the 2026 Coventry Biennial contemporary art festival. We worked together to create a lot of wayfinding materials such as: a floorplan of the Herbert Art Gallery & Museum, a map of Coventry venues for the Biennial, stamps to collect, designed A-boards with directions and a festival guide (to see more please visit my Instagram listed within the
contacts below).
MY PROCESSES.
OCHA Tea Branding, 06/25 - 06/25
(called the Wabi Sabi font; in reference to the Japanese philosophy of finding beauty within the imperfect) which became a core part of the brand identity, alongside the packaging for the teas, the website and the additional promotional materials.
I created an experience through a Japanese tea brand, focusing on ritual, balance, and mindful living. Throughout my process, I gathered a lot of inspiration from rough, natural textures to the elegant motion of Japanese calligraphy, to create a custom typeface,
TOP 3 PROJECTS.
I’m Iness! A versatile designer specialising in branding, web, and publication design. I enjoy building strong visual identities that balance clear structure with a distinctive style.
I’m particularly drawn to storytelling and research within design projects, using them to shape thoughtful concepts and create work that feels purposeful and engaging.
DISCIPLINE(S):
BRANDING
WEB DESIGN
PUBLICATION DESIGN
Research & storytelling fuels
my design process.
