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SHUO

THOMAS

ZAINAB

WILLSHIRE.

DISCIPLINE(S):

WAYFINDING

PUBLICATION

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TOP 3 PROJECTS.

Triptych Jewellery Box and Advertising, 09/25 - 12/25

The brief here was to communicate my emerging identity as a graphic designer by creating an original design product for sale. To do this, I created targeted an audience drawn to the Renaissance period, as this is an interest of mine and a way of expressing the intentional, detail‑driven and structured approach that defines my design practice.

My concept was about making a mundane action into something special; I used Renaissance inspired ornamentation and motifs, laser engraved onto wood to match my research and create a crafted and thoughtful box. The belly band extends the same visual language through its typography and layout. I then researched suitable retail contexts and created advertising around the concept of ‘Ritual Not Routine’ for potentially the V&A to sell in their shop to position it as a premium object.

Coventry Biennial Wayfinding, 03/25 - 10/25

This brief for Coventry Biennial was a live client brief that Iness and I worked on. It entailed creating wayfinding and a publication for audiences from around the world, artists and anyone interested in contemporary art. After presentations, emails and conversing with the clients, we created a stamp concept to work with their theme of Obsessions and Possessions, in order to act as a wayfinding tool.

Specifically, I worked on the posters that were outside each venue, bringing in an arrow asset that was created with the texture of a highlighter. This was an element that we both created when thinking about the client’s theme. Additionally, I designed the map and stamp collection pages that were featured in the publication, which I helped paginate. As a team member, I took responsibility in emailing the clients, setting up meetings, requesting images and copywriting.

Scooby Doo Interactive Publication, 09/24 - 12/2024

The brief for this particular project was to create a publication that celebrated and validated a community I belong to. I chose the ‘Scooby Doo’ fan base as someone who enjoyed the show growing up. This was a niche audience that I was targeting, and my aim was to bring them nostalgia and joy through this interactive publication. I also wanted to appeal to them in the way that they would know the history of show and its forgotten horror aspect.

To do this, I created a triangular format using two A3 sheets of paper designed in a square and divided both into eight triangles. From there once both sheets were folded into one triangle, I stitched and intertwined them. This allowed it to be folded in such a way that created hidden, surprise elements that progressed the narrative. After many mock ups and testing, I found the right way of telling the mystery story and how each viewer would interact with it. My interest here lies in how I communicate with an audience and how I can create a physical product that’s interactive.

MY PROCESSES.