SHUO
LI.
BRANDING
UI/UX DESIGN
I give shape to ideas through design.
I’m a designer with a strong interest in sports design and visual identity. I enjoy exploring how design can capture the energy, movement, and culture of sport.
My work focuses on creating bold and engaging brand visuals that connect with audiences and communicate a clear identity.
Project Number One
Project Number One
Project Number One
Fonts Design Poster, 11/24
This font design is very interesting. It uses the 26 English letters to create its own font style, and any style is acceptable.
The font I designed personally feels a bit like a Hawaiian style. This design gives the font its own unique style, and I find it very interesting.
Sports Brand Design, 12/25
This design is my favorite among all my designs because it incorporates my personal preferences. I will do an excellent job with this design.
It is a sports jersey design that integrates elements of my own country, China. Of course, it's not just this one jersey; there is also a spherical calendar.
As a designer, I usually start with research and understanding the requirements. I first analyze the project goals, user needs, and brand background. Then, I explore different creative directions through brainstorming and quick sketches.
I create digital sketches and prototypes, constantly testing and improving the design. Throughout the process, I repeatedly evaluate whether the design meets the requirements of functionality, aesthetics, and user experience. Finally, I organize and refine the design results.
EMAIL: lis160@coventry.ac.uk
INSTAGRAM: @shuo1111111
