MYA
PATEL.
BRANDING
DIGITAL MEDIA
MARKETING
Curiosity and visual storytelling shape my approach to design.
I’m driven by exploring ideas through design and creating work that connects with audiences in meaningful ways.
My approach is shaped by curiosity and visual storytelling, beginning with analogue experimentation and sketching before developing ideas into considered digital outcomes.
Coventry City Football Club (CCFC) Programme Cover Design, 03/26
During my placement with Coventry City Football Club, I worked on a matchday programme cover design.
I began by researching the club’s visual identity and past programme layouts, before developing a range of concepts that reflect the club’s heritage and the energy of matchday.
Radiophonic Typeface, 11/24
Radiophonic is a display typeface inspired by the experimental electronic music of Delia Derbyshire. After researching her work at the BBC Radiophonic Workshop, I began developing letterforms influenced by the textures and processes behind analogue sound production.
The shapes of the glyphs take inspiration from vinyl records and cut-out forms, reflecting the layered and experimental nature of Derbyshire’s music. The final outcome is a bold display typeface that visually translates sound into typography.
HSBC
HSBC
HSBC
My design process usually begins with research and collecting visual references to help shape the direction of a project. I tend to start working in a more analogue way, using sketching, note-making and rough ideas on paper to explore different concepts before moving into digital design.
This early experimentation helps me test layouts, typography and visual approaches quickly. I then refine the strongest ideas digitally, developing them further through feedback and workshops. Through this process of experimentation and refinement, I aim to create work that is thoughtful, well resolved and visually engaging.
EMAIL: myap2605@gmail.com
INSTAGRAM: @myap.designs
