ELISHA
MCFADYEAN.
PRINT & PUBLICATION
PACKAGING
MARKETING
Materials, process, and community shape my design practice.
Hey! I’m Elisha, a graphic designer and artist with a hands-on, process-led approach to making. I’m interested in the relationship between materials, process and outcome. Often combining physical experimentation with digital methods.
My practice is led more by people, communities, and the purpose of each project rather than by a single discipline. Due to this, I’m often drawn to print and publication for it's physicality and the way it allows design to exist beyond the screen, to be shared and experienced by others.
SPACE Magazine, 12/25
This project explores creativity through a manifesto and a series of experimental zines focused on process, materials, and experimentation. I created it for designers, mainly students visiting an exhibition, the zines encourage engagement with the thinking behind the making of the artwork to help them reflect on their own design process.
The design and concept developed through research into magazines, zines, and design books, alongside sketching, prototyping, and testing layouts. The final outcome was three screen printed zines with packaging and three framed artworks made to be displayed within a gallery space.
Coventry City Football Club match day poster, 02/26
During a paid one day internship with Coventry City Football Club, I was tasked with designing a series of match day posters. The project gave me insight into designing within a sports context and creating work for a large and engaged audience.
I explored different visual directions through experimentation. One concept chosen, deconstructed the CCFC badge to highlight the history and symbolism within its icons. Another drew on recognisable landmarks from Coventry, combined with sparks and energetic forms inspired by the club’s new design direction, which focuses on movement, energy, and the excitement of match day.
Beyond The Trinket Publication, 10/25
Beyond The Trinket is a community based project that explores the value of everyday trinkets found in charity shops. It combines imagery and personal reflection to question why certain objects are kept, donated and bought.
The project developed through collecting materials, documenting found objects, and experimenting with screen printing, collage, and bold coloured paper. The final outcome is a hand-stitched publication with a repurposed vinyl cover, reflecting themes of reuse, memory, and shifting value.
My design process begins with generating ideas through mind maps, mood boards, and sketching to explore different directions. I then develop the strongest ideas through drawing, layout experimentation, and digital design.
I often move between analogue and digital methods, using sketching, collage, and design software to refine concepts. I enjoy exploring new ways of making and experimenting with materials and physical processes, particularly within print and publication projects, to prototype ideas and understand how production methods influence the final outcome.
INSTAGRAM: @elisham.creative
EMAIL: elishamcf@outlook.com
LINKEDIN: Elisha Mcfadyean
