The function swallows the form.
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A series of graphs showing the use of a specific literary technique within a novel, collecting data that is commonly seen as subjective and visualising it in a physically interactive way.
Rereading these books and trying to logically come to a conclusion on where the data points should sit, led me to create not only a set of graphs, but an entire system and narrative for the data to live in.
This is one poster from a series that was meant to introduce Borovička (a traditional Slovak distillate) to the UK market. The strategy was to visually embody Borovička’s identity as “The Spirit of the Forest” and the primary campaign draws deep inspiration from traditional Slavic folklore.
This project made me realise that I care more about good ideas, rather than good design and I vowed to gather knowledge and grow past the restraints I had previously set upon myself.
A collaborative project with my partner, Eryk Pawluk! Flow is the first outreach and lead generation tool built for designers. “Finally, client acquisition designed well. Now it feels like part of your studio.”
We worked on not only the UI/UX design, but also the marketing materials, pitch decks, and even worked alongside our developers on the front and backend. I also designed the website, available here: www.flowbyidea.uk
